As I was scrolling my Twitter feed today, this jumped out at me:
Do you see the genius?
Simon took book covers, arranged them in a simple layout, and then posted a short tweet about each book in a Twitter thread.
Arranging things is genius?
Book reviews are genius?
Posting images on Twitter is genius?
So then what?
You can probably guess by the post title….
Simon could have just posted a 🧵 without an image with book descriptions. And that’s what everyone is doing these days with Twitter threads:
2 years ago, I was exchanging hours for money. Today, I run a 6-figure business entirely online. It requires a complete shift in thinking! These 5 books helped me get there 🧵
Instead, he spent a little extra effort creating custom images for the group of books and each of the books and made it look like it was a part of a series.
All it takes sometimes is a little effort compared to everyone else.
And that is what stood out to me.
To stand out, know where the line is, and then take that extra step.